What is fusion photography?

Fusion Photography Defined

What is fusion photography? It is the combination of still photos, short videos, and audio (otherwise known as P+V+A [photo+video+audio]) into one digital video file called an eProduct. It can live on YouTube, Vimeo, Wistia or even on your own website or in your outgoing emails. Here’s the link to my Business Photography Solutions eCard that goes out under all my emails.

A fusion photography eProduct is designed to tell a short story to communicate an idea, present your business expertise, promote your business, deliver a holiday message, serve as an invitation, deliver a significant event pictorial, share vacation highlights. They help you connect with your audience in a very real and personal way. The uses are limited only by your imagination and every product is unique. There will be no others like it anywhere!

View a sample here. We can also create your family portrait eProduct on location in Southern California. Check out our Vayable.com experience in Laguna Beach or Anaheim, California.

There are many components to create a satisfactory finished eProduct. It starts with professional photography – #noselfieshere. It is important to capture the best images for use in the final video production.

Sound is a MAJOR component in your effort. It includes voice/environmental sound, voice over, and/or music. Poor sound can ruin the eProduct. Royalty-free music can be purchased to include in your video which can really add depth and interest to the eProduct.

There are copyright issues to be considered for the photography, video, and music. We honor music and photography copyrights in all of our productions so that our clients can use the eProducts without worry or concern about infringements.

Fusion photography requires an investment for the professional in education and equipment, in addition to good photography equipment and skills. It is well worth the investment because we create unique and individual works of art.

Why is fusion photography important in today’s electronic social environment?

  • Consumers who view a video profile are at least 30% more likely to visit your business and make a purchase
  • Consumers are at least 4 times more likely to engage with your business when video is available on your website
  • Video increases the incidence of a purchase by 24%
  • Video increases the chance of a Google first page search result by 53 times

*Statistics from Forester Research, Kelsey Group & Comscore

This is an exciting new product. Be the first to show it to your friends. Ask how we can create an eProduct designed exclusively for you.

Malone Navy Retirement Event Aboard USS Iowa

Malone Navy Retirement on the USS IowaOn a recent Sunday Rich Malone retired after 36 years of honorable service from the U.S. Navy. He was joined by close friends and family aboard the USS Iowa, docked in San Pedro Harbor with views of the Vincent Thomas Bridge. The location was a fitting place for such a special event and the weather was spectacular with a breathtaking sunset.

Malone Navy Retirement aboard USS Iowa family portraitRich celebrated his navy retirement event with his wife, Paula, and their son, Connor.  We captured a memorable family portrait overlooking the harbor.

Malone Navy Retirement event cakeOf course, the cake was expertly decorated and was “to die for” delicious!

Just a little bit about the event venue – In 2011 Iowa was donated to the Los Angeles-based non-profit Pacific Battleship Center and was permanently moved to Berth 87 at the Port of Los Angeles in the summer of 2012, where she was opened to the public to serve as a museum and memorial to battleships. They are open to the public and offer guided tours of the ship.

In the last several months I’ve heard the word “loyalty” used in discussions with my returning clients. The Malone’s have been loyal clients for many years and we are all proud to tell our story. I photographed Rich and Paula’s engagement session (yes, this was many years ago when I was building my wedding photography business), I photographed their wedding, then created Paula’s pregnancy portraits, and now another milestone in their lives, Rich’s Navy retirement.