Fusion Photography Defined
What is fusion photography? It is the combination of still photos, short videos, and audio (otherwise known as P+V+A [photo+video+audio]) into one digital video file called an eProduct. It can live on YouTube, Vimeo, Wistia or even on your own website or in your outgoing emails. Here’s the link to my Business Photography Solutions eCard that goes out under all my emails.
A fusion photography eProduct is designed to tell a short story to communicate an idea, present your business expertise, promote your business, deliver a holiday message, serve as an invitation, deliver a significant event pictorial, share vacation highlights. They help you connect with your audience in a very real and personal way. The uses are limited only by your imagination and every product is unique. There will be no others like it anywhere!
There are many components to create a satisfactory finished eProduct. It starts with professional photography – #noselfieshere. It is important to capture the best images for use in the final video production.
Sound is a MAJOR component in your effort. It includes voice/environmental sound, voice over, and/or music. Poor sound can ruin the eProduct. Royalty-free music can be purchased to include in your video which can really add depth and interest to the eProduct.
There are copyright issues to be considered for the photography, video, and music. We honor music and photography copyrights in all of our productions so that our clients can use the eProducts without worry or concern about infringements.
Fusion photography requires an investment for the professional in education and equipment, in addition to good photography equipment and skills. It is well worth the investment because we create unique and individual works of art.
Why is fusion photography important in today’s electronic social environment?
- Consumers who view a video profile are at least 30% more likely to visit your business and make a purchase
- Consumers are at least 4 times more likely to engage with your business when video is available on your website
- Video increases the incidence of a purchase by 24%
- Video increases the chance of a Google first page search result by 53 times
*Statistics from Forester Research, Kelsey Group & Comscore
This is an exciting new product. Be the first to show it to your friends. Ask how we can create an eProduct designed exclusively for you.