Babyboomers’ Guide to Digital Photography

Babyboomers' Guide coverBabyboomers’ Guide to Digital Photography came out of my comfort with the rise of digital photography and my familiarity with Corporate America. For several years I had been teaching the basics to other professional photographers, amateurs and snapshooters alike, either tutoring or in a classroom setting.

When I started to write this book, I tried to answer all the questions I get from busy public relations professionals on how to best use a digital camera for their jobs. Whether you are a marketing professional, real estate broker or busy assistant putting together shots for your boss’s presentation, chances are you don’t have time to wade through a 300-page tome that reads like a Master’s thesis. Instead, you want a concise, easy-to-use reference on how to get the most bang for the buck from your camera. After all, you’re probably on a deadline and your next raise depends on your photos and presentation!

After getting together with my editor, we decided that this book would be equally valuable to both the marketing professional and the amateur photographer who is looking to get a little more out of the camera and to graduate from the fully automatic “point and shoot” phase.

Although you can read this book beginning to end, it is organized so you can just pull out the parts that you need most.

Chapter 1 − What’s in the Box? covers all the major features you should look for when purchasing a digital camera.

Chapter 2 − Basic Controls provides, in lay terms, a discussion of the most important technical issues (resolution, file formats, flash settings, etc.) facing a non-professional photographer when trying to get the most out of each shot.

Chapter 3 − Composition spends time on the photo session itself—things like proper focus, posing your subjects and action shots. Collectively, this is known as composition.

Chapter 4 − Basic Retouching goes into detail, again in lay terms, on touching-up those less-than-perfect shots, using your computer’s image editing software.

Chapter 5 − Output discusses techniques for viewing (screen, Web, print) your pictures after you take them.

Chapter 6 − Workflow: Putting It All Together gives you an easy method for tracking, cataloging and retrieving the hundreds and thousands of digital pictures you’ll take on the job or on vacation.

Chapter 7 − When You Should Use a Professional Photographer helps you understand why you really might need a professional, what things to look for and how to prepare for your photo session.

Chapter 8 − What You Should Know About Copyrights discusses copyright issues today and provides resources for further investigation.

Chapter 9 – Summarizes this topic.

Glossary – What would a book like this be without it?!

Sending Flowers to America

sending-flowers-to-americaSending Flowers to America is a coffee table book of stories of The Los Angeles flower Market and people who built an American floral industry. From the book jacket…”The authors worked together to document for the first time the rich tapestry of people and events that came together to build the business of flowers at the Los Angeles Flower Market, and in so doing helped to supply, sell and ship flowers for florists, wholesalers and consumers.

Peggi Ridgway, an award-winning author of business books and hundreds of non-fiction articles, manages a small web and publications design firm. Her interest in the Los Angeles Flower Market began when she became editor of its Bloomin’ News newsletter in 1999…this was the first recorded history of the American Florists’ Exchange.

Jan Works is a veteran business and marketing communications writer, corporate journalist and publisher whose clients have included major firms and publications. She personally interviewed dozens of individuals and the families of early day leaders in the Los Angeles Flower Market.”

I spent many delightful hours capturing flower images at the Los Angeles Flower Market for this book. Countless blooms and greens were being carefully selected by florists and tradespeople during the early morning hours. They were joined during the later hours by the general public. From close ups of individual blossoms to banks of flowers in water buckets, the colors and combinations were spectacular.

I also created the professional portraits of the authors that were used in the book, as well as the Flower Market Board of Directors, to be used for public relations.

Sending Flowers to America is a valuable resource for the flower industry and an accurate historical record dating back to the 1800s.