What is fusion photography?

Fusion Photography Defined

What is fusion photography? It is the combination of still photos, short videos, and audio (otherwise known as P+V+A [photo+video+audio]) into one digital video file called an eProduct. It can live on YouTube, Vimeo, Wistia or even on your own website or in your outgoing emails. Here’s the link to my Business Photography Solutions eCard that goes out under all my emails.

A fusion photography eProduct is designed to tell a short story to communicate an idea, present your business expertise, promote your business, deliver a holiday message, serve as an invitation, deliver a significant event pictorial, share vacation highlights. They help you connect with your audience in a very real and personal way. The uses are limited only by your imagination and every product is unique. There will be no others like it anywhere!

View a sample here. We can also create your family portrait eProduct on location in Southern California. Check out our Vayable.com experience in Laguna Beach or Anaheim, California.

There are many components to create a satisfactory finished eProduct. It starts with professional photography – #noselfieshere. It is important to capture the best images for use in the final video production.

Sound is a MAJOR component in your effort. It includes voice/environmental sound, voice over, and/or music. Poor sound can ruin the eProduct. Royalty-free music can be purchased to include in your video which can really add depth and interest to the eProduct.

There are copyright issues to be considered for the photography, video, and music. We honor music and photography copyrights in all of our productions so that our clients can use the eProducts without worry or concern about infringements.

Fusion photography requires an investment for the professional in education and equipment, in addition to good photography equipment and skills. It is well worth the investment because we create unique and individual works of art.

Why is fusion photography important in today’s electronic social environment?

  • Consumers who view a video profile are at least 30% more likely to visit your business and make a purchase
  • Consumers are at least 4 times more likely to engage with your business when video is available on your website
  • Video increases the incidence of a purchase by 24%
  • Video increases the chance of a Google first page search result by 53 times

*Statistics from Forester Research, Kelsey Group & Comscore

This is an exciting new product. Be the first to show it to your friends. Ask how we can create an eProduct designed exclusively for you.

Client Spotlight – AlvaradoSmith

In our Client Spotlight this month we are featuring AlvaradoSmith who has been our client since 2011. We helped create their visual branding with business and executive portrait photography.

alvaradosmith_meetingAlvaradoSmith is a full-service law firm with offices in Orange County, Los Angeles, and San Francisco.  General information about AlvaradoSmith is available through their website, www.alvaradosmith.com.

AlvaradoSmith has extensive experience in handling complex investigations, loan underwriting analysis, complex civil litigation, including claims against officers and directors of corporations, as well as varied litigation for numerous financial institution clients.  Their attorneys have handled thousands of litigated matters for financial institutions involving issues of underwriting policies and procedures, including claims regarding alleged violations of internal guidelines and federal regulations concerning loan modification programs; claims involving the application of loan to value ratio requirements in refinancing of federally insured home loans; and claims regarding the obligations of financial institutions in the underwriting of commercial loans.  With demonstrated expertise in today’s complex business and financial environment, AlvaradoSmith delivers unmatched value to its clients by utilizing state-of-the-art technology and ingenuity created by diversity and inclusion.  This combination allows their attorneys to deliver innovative solutions and results that best benefit their clients’ needs.

alvaradosmith_executivesAttorneys at AlvaradoSmith handle business, corporate, real estate, and financial institution matters for private and public sector clients throughout several major industries including, banking, energy, education, food and beverage, and technology.  With three office locations throughout California and affiliated firms throughout Latin America, AlvaradoSmith has the ability to provide comprehensive legal services to both domestic and multinational corporations on a local, national, and international level.

AlvaradoSmith attorneyAlvaradoSmith’s slogan “Excellence in practice.  Diversity in people” resonates at its core.  With over 40 attorneys, AlvaradoSmith is one of the largest certified minority-owned law firms in the nation.  In addition to our principle of diversity and inclusion, we boost a multigenerational workforce. These aspects have allowed us to create a dynamic professional environment rich with experience, exuberance, and gamut of varied skills and talents.  AlvaradoSmith has built its practice over the last 21 years on the diverse backgrounds and talents of its attorneys and is dedicated to its culture of creativity, quality, and value.

 

It has been our pleasure to work with this outstanding firm for the last three years and look forward to future projects together.

We deliver business photography solutions!